Motorcross marketing

[jwanck11]

No fair!!!!!!!!!! I've cut my hair since then

[Jason B]

Agreed JB but it seems there is far more potential exposure (frequency and overall reach advantages) associating with an organization (X-Games) over a single sport/team.

Now if Kawi wanted to agree to make visible the mean green Tige at all events where they are a marquee manufacturer.... that would perhaps be a different story.

I was under the impression this was the case where possible (SX is a no-go since Natiques is a sponsor)

The problem with event/organization sponsorship is the cost, limited schedule and geographically small area of viewers. You have to remember the Xgames are only 1 week long. Furthermore, the only people seeing the product are the attendees. In order to have a presenting position on any signage the cost would be ENORMOUS and only for 1 week. Not many companies can dig that deep into the wallet.
Most series (like AMA SX) will charge huge money to have a presenting position. While this makes much more sense than a single event sponsorship it still has many drawbacks.
Sponsoring a team is much cheaper and still gets your name out there. Also, team green has a huge presence in the amatuer scene, so the "family friendly" choice is an added bonus for Tige.

Motorsports sponsorships are typically used as an adjunct to the primary marketing campaign. The involvement allows Tige to cross-promote and use the images and connections from the SX/MX as additional arrows in their marketing quiver at a very reasonable cost. It also allows them to try to pull some strings with the major magazines covering the sport to try and get some free press for themselves. A team sponsorship is basically just a foot in the door to an industry. The sponsorship is just the beginning of the work--the REAL work comes later in trying to figure out how to maximize the investment in homologating into the current/future marketing efforts.


(sorry for the long post, I've been through this exact topic in countless meetings, it's sort of hard to sum up pros/cons in 2 sentences)

[Grant]

My family is a cross over family.We have been racing mx/sx for over 10 years.My oldest son is now 15 and my youngest is 10.This summer we ran over 80 motos,spent a week in Powell,and put 75 hours on our Tige at home here in Colorado.We were on the go every day it seemed. We also had some down time due to a broken arm(the youngest and a broken collar bone (the oldest)That is a huge commitment to having fun.
I also have a 40 hour a week job.
The race season is over as of last week end and I am winterizing the Tige this weekend.Next week end I am going into hibernation until the Denver Boat Show.

I did not plan this crazy summer this way.I was trying to to shift my boys interest from racing to boating .It did not work.As you can tell we just did both.

My point is mx/sx people will do any thing in the name of thrill seeking .If you can tap into that and get their interest hold on for the ride.