Motorcross marketing

[tigepigeon]

Recently Tige Boats has been discussing different cross marketing opportunities, and I was able to attend the supercross race this weekend at the MGM (which was sick). This year Tige has been involved with Team Green Kawasaki ( http://www.tigeowners.com/story.php?newsId=78 ) and had a strong response. From the core fans themselves, is this a effective method of marketing our sport?

[ktmrider1]

Recently Tige Boats has been discussing different cross marketing opportunities, and I was able to attend the supercross race this weekend at the MGM (which was sick). This year Tige has been involved with Team Green Kawasaki ( http://www.tigeowners.com/story.php?newsId=78 ) and had a strong response. From the core fans themselves, is this a effective method of marketing our sport?

I absolutly think there are cross market opportunities. I think the same person who rides a motorcyle either at a track or through the woods is the person you will see grabing a rope off the back of a boat.

You may want to look at KTM as I think both Tige and KTM have the same focus on high end quality.

That and I ride a KTM

One question though. When are you going to put a dealer in S. FL, the boating capital of the world?

[JWALK]

I will be attending the event in Utah next spring... I would love to supply some sweet lookin Tige's. I know Mastercraft has done this in the past. I think its time to unleash the Tige's!

[Paublo]

There probably are some cross marketing benifits and what a company does with it's money is their business. But I would guess that most owners are most interested in the bottom line when it comes to buying. So if these cross marketing efforts don't really pay back on your bottom line, those of us who would like to buy another Tige in the future would rather not be paying for that marketing. Or put that marketing money in useful upgrades to the boats, like a fuel flow meter/gage as has been discussed in another thread.

[talltigeguy]

I guess the question is how many boats do you have to sell to justify the cost of having a Kawasaki boat sitting at the marina/supercross race/biker's back yard? I would suspect that it depends on how eager they are to have a boat. If you give them a boat for free, I think you would not be able to recoup that loss, IMHO. If you take the boat back after 2 years, and sell it, then that might be some pretty cheap advertising to a niche in your market for sure.

[chpthril]

Like many boaters, being on the water is not the only activity/sport/hobby that we do in the out-of-doors. So I'd say yes, there would be a good connection between people who motocross and an interest in boating.........I haven't seen too many "chess" threads on here or other boat forums .

I think any kind of active marketing, like boat shows, charitable events, the motocross, etc, that gets you, your company involved with potential buyers with similar interests, is far better then any passive advertising such a printed adds, etc.

[jwanck11]

What data do you have to work from?

Are riders in the age demographic that Tige's sell to? Are you hoping to get the push sale where the kids influence the parents?

Traxxas built a monster truck - no brainer

Not sure i see tige's mix specifically with riding per sey, but I can see a connection to the X-Games. A X-Games boat would be multi purpose and attract a whole bredth of thrill junkies.

[jwanck11]

I will be attending the event in Utah next spring... I would love to supply some sweet lookin Tige's. I know Mastercraft has done this in the past. I think its time to unleash the Tige's!

At the dealer level, this makes more sense to me (although that isn't worth much I know )

[yllw20]

Texas Mastercraft had a boat at the Dallas motorcross event this year.
I know they had the boat parked inside the event and also I think they had a railjam in the parking lot....(didnt get there till racetime).

[majestic]

Mastercraft is a sponsor of AMA supercross. If you could push them aside that would be awesome. I would much rather look at a Tige sitting in the arena tham a MC.

[dogbert]

Recently Tige Boats has been discussing different cross marketing opportunities, and I was able to attend the supercross race this weekend at the MGM (which was sick). This year Tige has been involved with Team Green Kawasaki ( http://www.tigeowners.com/story.php?newsId=78 ) and had a strong response. From the core fans themselves, is this a effective method of marketing our sport?

There's obviously great potential. Just take a look at the TSR complex here in Texas. It's got a cable lake, ski boat lake, motocross course, go cart track, skate park, etc. Most extreme sports enthusiasts are into more than one sport. My son does wakeboarding, wake surfing, skateboarding and BMX.

Maybe that should be a Tigeowner's poll? It would need to allow you to make multiple choices.

[da.bell]

^^^ Skating would be a great place to do some advertising. There are tons of kids that skate and it definitely worked out for Tony Hawk.

[mneal]

I have a good friend that is team owner/manager of a AMA pro team and they had a MC as part of their team sponsorship a while back. I think there is decent over lap between the sports, I used to MX back a LONG time ago and when I got too old, fat and slow I started to get into mountain biking and eventually wake boarding. Now I am old, fat and slow behind a boat. :-) I know of lots of people that either MX now or in the past that wakeboard.

[dtown]

I have a good idea. Sponsor a snowcross team and/or the Jackson Hole Snowmobile Hill Climb. Motorcycles and boats are used in the same season (summer). Snowmobilers need something to do during the off season. A snowmobile trailer and 2 sleds cost more than $25K, and most snowmobilers get a new sled every two years... so you know they have the $$ for a boat.


Mr. Pigeon - PM me when you are ready to hire a winter Tige marketing rep!

[ragboy]

I think cross marketing is great, but I also think there are opportunities without cross marketing. For instance, wakesurfing. I think it is still a very untapped opportunity that only Centurion has really jumped on, and now sanger. Tige makes a great wake on both sides, and if you are reading ww lately, you can see a lot of frustration with centurion owners over this issue. Tige with a few mods to ballast, and maybe a specially designed surfing swimstep option, could be very marketable as a great wakesurf boat. It would seem at less expense than maybe cross marketing. Just a thought.