Boat Pricing

[Germaine Marine]

That was kind of my point. If they are hoping to bring in buyers who can only pay $60k they should find an end cap up front that shows off these boats, not hide them in the back of the store where I may stumble across them if I'm still even in the store. Instead, one will only see Z boats and see the price of them and head over to moomba or axis where boats at these prices are brightly displayed.

Seems like they only want to sell the Z then if the buyer ends up not being able to get financing at that amount it turns into, "well we do have this other line for people like you".

This is just my take away from looking at the website.

When you have visited the page, did you look over the entire page? Or did you look at the lineup and stop. Be honest lol. I think a majority of the lookers will surprising check out the whole page. Atleast that’s what the data suggests.


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[Germaine Marine]

Standard marketing, grocery stores and restaurants do the same thing with ends cap displays and menu layout.

Dead on.... they take the data based on traffic info and they decide what gets capped etc.

Agree whole heartedly.


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[D&P Powell]

Car dealers do it as well. I guarantee you wont see the least optioned, bare bones vehicle next to the curb or on the showroom floor.

[bsreid]

Car websites are the same. They show a picture of a limited trim level with a starting price of 25k

[D&P Powell]

Car websites are the same. They show a picture of a limited trim level with a starting price of 25k

I had to take a look for myself. You are partially correct. Chevrolet, Dodge, and Ford (alphabetically for anyone wondering) all had 4 or 5 different pages on their home page. Each of the major 3 have a lower priced model on one of those pages, but each also has their Camaro, Viper, or Bullitt Mustang visible as well. Interestingly enough, the Tige home page has a video showing most of their models. Scroll down on the main home page, and you see the R-Series plain as day. My point? The marketing appears to be the same across the board. There doesn't appear to be a conspiracy by Tige to "only show the most expensive model". The statement made earlier of "Anyone that doesn't know Tige might be inclined to think that the only line available is the Z line" doesn't seem to hold much water in my opinion.