Pricing Questions on New Boat

[KBoat]

Hey folks. New to the forum, and "maybe" new Tige owner if my wife lets me.

I've bought plenty of cars and toys (motorcycles / snowmobile), so am familiar with how to purchase those and how to determine a good price off of MSRP, or good price for used on those.

However, since boat buying (but not boating) is new to me...I'm looking to see if a few of you good folks good give me the low down on pricing for boats.

I understand that the base model boats have smaller margins than loaded boats.

Looking at a 2016 RZ2, for example. If the MSRP is around $100k, what would a good % or number off of MSRP be good to shoot for?

As an example, I wouldn't buy a new Ford F150 for anything less than $10k off of MSRP. Through tons of research and learning the ins and outs of that specific model, the F150 has tons margin in it, tons of rebates come along, and high volume dealers are quick to sell at cost to recoup backend money from the manufacturer. Thus $10k off of MSRP on a Lariat model for example is very doable.

Trying to see if we have that same type of information for new Tige's out there. How much margin in them? How motivated are dealers to move them now vs. keep holding through 2016? If/when they become eager to move them quicker (lower price to sell quicker or even sell at cost), what would that pricing look like?

Any help is appreciated.

*Side note, I understand the sales people and dealer need to make $ in order to eat and feed their families. I'm ok with that. Just not OK with dealers who screw people over and that's why I'm looking for some information to protect myself. Not spending big $ like this without some knowledge.

[goridedoo]

In my findings (priced some new, ended up with a used) and research I would expect about 10-12% off MSRP of a current year boat and as much as 20% off of last years model. Of course some dealers will be higher and some will be lower, and I think it really varies by region. I would shoot for 10% atleast and anything over that is money in your pocket, just keep in mind that paying a little more to buy from a better dealer may very well be worth it, and buying local is good for many reasons.

[goridedoo]

Oh and if you would like to compare msrp and dealer cost seedealercost.com is a good tool.

[Germaine Marine]

If the Msrp Is 100, I would expect to be in the middle 80s on a nicely equipped boat....... Ordered the way you want.

[KBoat]

Thanks everyone. Much appreciated.

Keep the info coming!! All/any info helps.

[KBoat]

According to the seedealercost website, Tige's with $100k to $109k MSRP's have invoices around $75.

Would you folks say that's accurate? Also, are dealers willing to sell close to the invoice?

With cars for example, you can talk a dealer into selling you the car at invoice, or below invoice to get them to move the metal. For example, if they sell 100 cars per month, they might get $1,000 per car from the manufacturer as a bonus. So they'll sell $500 below invoice (then start adding in rebates to make it more below invoice) so that they move the metal, and get closer to their 100 car quota. They'll make no money on the car and even give you some of their holdback (that $1,000 bonus) on the car just to make the sale to hit the quota #'s. They know they'll make a lot more money on other cars and on other people, so they'll sell some really cheap to get the quota. This is why you buy at the end of the month.

Anyway, that's just one example to auto buying nuances, and was hoping to see how close boat dealers get to the invoice.

[ericinmich]

If you think you can compare the business model of a car and boat dealership, you can't. Car dealerships sell hundreds to thousands a year, even the largest boat dealers sell a fraction of that. Can at dealerships make a lot of their margins on warranty and used cars buying through auctions, etc.

[sandm]

^this.
they are apples and oranges.

if I was in the market for a new tige, I would not bite unless it was in the 12-15% off msrp range. this is where my 22ve fell and feel it's a pretty good balance between what the boat really is worth and what the dealer needs to see to keep the lights on.
I believe you will have a better time negotiating on a boat sitting on the lot than a custom order so keep that in mind especially as most dealers will have '17 spray dates opened up in 4 or 5 weeks.

[KBoat]

Thanks folks. I totally get that its apples to oranges. Just sharing the car part to give an idea of what info I'm looking for on the boat part. (How to deal with the dealers.) I know the apples (cars) and trying to learn about the oranges (boats). It was a fun learning experience buying my first snowmobile. That model is also way different than buying cars. Yet the same as its still a dealership.

Just looking to get as much info on the boat buying experience so I can make a good purchasing decision.

So on new I should shoot for 15% as probably the best deal? Also, all states differ on taxes and fees...do this 15% off MSRP figure is just the sale price of the boat, NOT inclusive of taxes/fees?

Thanks again.

[SKSailboatshop]

Mid 80's would be "about right"

pricing is going to depend also on your area, and demand for the boats.

edit: and taxes will be based off of sale price, the only other fees i know of are DMV, anything else is just dealer nonsense, less perhaps freight on a boat you order.

[Germaine Marine]

I would say Shoot for mid 80s before tax and license.

[Germaine Marine]

Im fairly confident you can order a 16 in the 80s exactly how you want it....

[KBoat]

Im fairly confident you can order a 16 in the 80s exactly how you want it....

What MSRP are you thinking with this example? $100k MSRP new 16' ordered can be had for mid-$80s?

Thanks again for the info folks.

[Germaine Marine]

What MSRP are you thinking with this example? $100k MSRP new 16' ordered can be had for mid-$80s?

Thanks again for the info folks.

The msrp on my boat ordered was over 100, I'm speaking from experience.....

[SKSailboatshop]

What MSRP are you thinking with this example? $100k MSRP new 16' ordered can be had for mid-$80s?

Thanks again for the info folks.

Maybe, for an MSRP of 100 i think a price tag of mid 80's would be a good deal for both parties, maybe a bit higher in the 110 range. But honestly it is up to the dealer and your region.