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CC Buys Centurion and Supreme

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    CC Buys Centurion and Supreme

    This could get interesting........

    http://www.nautique.com/Press/index/...t-craft-family
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    #2
    Wow! Crazy! Wonder if the nss surf gate patent resolution will allow them to put nss on supremes or centurions


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      #3
      Interesting indeed

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        #4
        Not sure what to think about this.


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          #5
          I bet their MSRP's will rise!!!

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            #6
            Huh, yes quite interesting.


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              #7
              Pretty crazy....

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                #8
                Nuts, I am now a cc owner, not to sure what to think of that

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                  #9
                  Well, that's good for the market..reducing competition which means prices are just going to keep going up and up on newer boats...

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                    #10
                    that is one way to narrow the market down! interesting play.
                    2011 Tigé RZ4
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                      #11
                      I am not sure if it's a good thing or a bad thing, or does it just open up the market for new players....

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                        #12
                        In the late 1980's the outboard companies bought boat companies to insure they had places for their outboard engines. I wonder if its a similar move to guarantee homes or hulls for the PCM product.
                        "Half the money I spend on advertising is wasted....the problem is I don't know which half."

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                          #13
                          should be a good move for the boating industry for sure. will be interesting to see if they put NSS on all models or leave the centurions as is, or go with a completely new system by combining both systems in it. Either way good luck affording a CC boat now!!

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                            #14
                            This gives CC access to Centurion's various innovative technologies, plus a fast track to a value priced product line. Nautique just got bit by the Malibu settlement because they didn't have any comparable intellectual property. (Their famed tower patent expires soon, so no value there.) They weren't equals at the table, nothing to cross-license, nothing to negotiate with. Picking up Centurion fattens their intellectual property portfolio rather nicely. Don't forget that the real basis of Malibu's SurfGate is yaw of the hull ("water deflection plates" notwithstanding), and Centurion's CATS gives them a different way to affect yaw that is backed by Centurion-owned (soon to be CC-owned) patents.

                            Intellectual property is the name of the game in the wakeboat industry now. If you want to be a serious player, you need to have good IP. CC is buying it today, rather than creating it from scratch and waiting 2-4 years for patents to start issuing. And they get two entry-level brands in the bargain that already buy engines from CC-owned PCM.

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                              #15
                              Originally posted by WABoating View Post
                              This gives CC access to Centurion's various innovative technologies, plus a fast track to a value priced product line. Nautique just got bit by the Malibu settlement because they didn't have any comparable intellectual property. (Their famed tower patent expires soon, so no value there.) They weren't equals at the table, nothing to cross-license, nothing to negotiate with. Picking up Centurion fattens their intellectual property portfolio rather nicely. Don't forget that the real basis of Malibu's SurfGate is yaw of the hull ("water deflection plates" notwithstanding), and Centurion's CATS gives them a different way to affect yaw that is backed by Centurion-owned (soon to be CC-owned) patents.

                              Intellectual property is the name of the game in the wakeboat industry now. If you want to be a serious player, you need to have good IP. CC is buying it today, rather than creating it from scratch and waiting 2-4 years for patents to start issuing. And they get two entry-level brands in the bargain that already buy engines from CC-owned PCM.
                              Valid points, however, have you priced a Centurion lately? Far from value priced or entry level pricing. When we shopped the G23 vs a FX44 they were pretty close with similar options.
                              "I think I am pretty smart for an idiot"

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